MF Capital

In the dynamic realm of real estate investment, MF Capital ("MFC") stands as a beacon of innovation and excellence. A privately-held firm dedicated to crafting elevated living experiences through high-quality multifamily assets across the United States. With over 4,500 units spanning the Midwest, Sunbelt, and PNW, MFC sought to reinforce its industry leadership through a strategic partnership with Duotone Studios. 

The Challenge: Forging an Identity for the Future
MFC faced the challenge of creating an identity that would represent both the heritage of the past as well as the aspirations of the future—all the while, differentiating themselves in the competitive real estate landscape. Our mission was clear: to infuse MFC's brand with a visual narrative that echoed its commitment to excellence and community. 

The Approach: From Blueprint to Brand Presence 
Our journey began with distilling MFC's essence into a cohesive brand identity. We meticulously crafted a logo and visual system that mirrored the sophistication and reliability inherent in every MFC project. A digital showcase was also crucial. We designed and developed a website that serves as an informational hub for their ever growing portfolio. Duotone Studios partnered with MFC on all aspects of their branding, visual system design, and website design.