BankFive



Company
Community Bank

Engagement
Agency (ongoing)

In the heart of Massachusetts and Rhode Island, where community values are the currency that matters most, stands BankFive—a beacon of financial strength, unwavering commitment, and shared visions. BankFive is more than a community bank; it's a testament to the enduring power of collaboration, service, and integrity.

The Challenge: Translating Community Values into Visual Narratives 
BankFive's strength lies in its deep-rooted connections—with customers, employees, and the communities it serves. Our challenge is to translate these profound connections into visual narratives that echo not just in boardrooms but on billboards, digital platforms, and within the bank's very branches.

The Approach: Designing with Heart, Marketing with Purpose 

  • Creative Direction: BankFive's commitment to collaboration, service, and integrity are our guiding stars. The creative direction we bring is a reflection of these values—combining contemporary aesthetics with timeless principles. 

  • Project Management: Our project management approach is more than deadlines and deliverables; it is about aligning our workflow with the inner workings of the company. 

  • Copywriting: Every word we pen isn't just content; it is a voice—a voice that echoes the compassion, reliability, and community spirit that defines BankFive. Our copywriting is a conversation, inviting customers into a narrative woven with trust.

  • Graphic Design: From branch interiors to ad campaigns, our graphic design aims to create a visual language that speaks of familiarity and warmth. Every visual element is a brushstroke in a portrait of shared vision and community pride. 

  • Motion Design: Whether through animated ads or interactive digital campaigns, we infuse motion into BankFive's narrative, capturing attention and engagement.

Project Components
Branding, Visual System Design, Marketing Design, Advertising

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